About Us

Think of us as the “Pearl” in your support network…

We are a young and dynamic representation company who work whole-heartedly to achieve results for our Partners. We are enthusiastic, hard-working, and passionate about our business and the success of our Partners. We possess all the qualities needed for a representation company of the 21st century.

We pride ourselves on our knowledge, experience and reputation within the industry. We are the UK extension of our Partners’ office. We have built strong relationships with industry Partners such as Tourist Boards, Airlines, Hotels, Venues, DMCs and other Corporate Organisations to obtain their respect and collaboration.

Rakesh Joomuck has had 23 years of experience and comes with a wealth of expertise in the tourism industry before launching Pearl Representation Ltd in 2014. He was responsible for working closely in both the MICE and FIT markets and succeeded in creating strong brand awareness in his previous roles. Rakesh has managed to build a very good reputation within the industry; he is a self-motivated, passionate team-player with a proven track record of converting business.

As of January 2019, Jo Joshi joined PRL as Head of Sales along with Paul Bradford as Business Development Manager due to the rapid growth and success of the Company. Jo comes with 12 years of experience in the MICE industry having worked most recently for IXL Events as Head of Corporate Sales, and before that at DeVere properties as Business Development Manager, Accenture, Whittlebury Hall etc to name a few. Paul comes with 19 years of experience in the MICE Industry having most recently worked at Spectra DMC as Head of Event Operations, and before that at Red Eye Events, Incentivise, The Vantage Point, AYMTM, Roantree etc to name a few.

Pearl decided to kick off the new year in 2019 with a more dynamic sales team to service both our DMCs and Clients.

Our promise is to provide excellent service leading to long-term partnership and year-on success. We focus on unique attention to detail on all projects. At Pearl, you will get loyalty and assurance throughout.

Rakesh N Joomuck, Managing Director

The Team


Matthew Walker, HR and Finance Consultant


Jo Joshi, Head of Sales


Paul Bradford, Business Development Manager