If you are looking to attract more business from the UK, then you have found the right Company. In principle, we position and launch businesses to the UK MICE Industry via specialised agencies or companies directly and to the UK Leisure industry via Tour Operators and Travel Agencies.
Our sales representation and marketing expertise will ensure you maximise your presence in the UK market in the most cost effective way. We act as an extension of your office driving business and bringing results. We aim to position you effectively in the UK MICE market.
Here are some of the sales activities we would recommend:
- Regular sales calls with targeted Clients to establish their forward planning necessities and introduce new products
- Organise familiarisation trips for carefully targeted Buyers with potential
- Liaise with Trade Partners such as Airlines, Hotels, DMCs, Tourist Board, Tour Operators and any Corporate Bodies
- Arrange Road-Shows and sales missions
- Perform product training and sales incentives
- Organise and manage workshops, Clients’ lunches/dinners, networking events
- Extensive and up-to-date database
Marketing is an investment, not an additional expense…
Marketing is one important part of business achievement and we strongly believe in investing wisely on advertising and promotion for a long-term vision. We work with a wide range of Trade Partners with whom we have an outstanding relationship. We are always proactive and look for opportunities where key Partners can collaborate and share cost wherever relevant, to provide an overall campaign to the market which will eventually lead to a better return on investment.
Here are a few ideas of what we can assist with:
- Create brand awareness
- Offer direct mail campaigns
- Undertake market research and analysis
- Establish joint marketing activity with key partners
- Recommend Advertising / Marketing opportunities through leading publications and press
- Representation at Exhibitions
- Sponsorship opportunities at major events to develop brand awareness
If your aim is to meet key buyers within the UK MICE industry, Pearl Representation should be your first point of call. With our up-to-date database and excellent industry relations, we would guarantee sales visits to targeted Buyers. We ensure that other trade Partners are involved so that we can present a whole package to the Buyers, giving comprehensive knowledge of the destination, its accessibility, places to stay, activities and facilities available, thus removing the necessity for the Buyers to see each supplier individually.
Here are some of the opportunities we can involve you with:-
- Site inspections and Familiarisation trips
- Workshops, Networking Events, hosted Lunches/Dinners with top Buyers
- Sales calls
- Promotional campaigns with leading publications
- Source new leads and follow-up between the Agencies and our Partners
We have a comprehensive knowledge of the Leisure Market (FIT) and have been working with the leading Tour Operators in the UK. We have always delivered a professional service, maintaining a great relationship with the key contacts within the UK tour operating field.
We have helped and supported large operators through various marketing campaigns, including product training and in-house incentives to achieve target. Similarly, we have assisted small-to-medium agencies to grow their business considerably with our expertise and support we offer.
Here are the activities we would endorse:-
- Account management of new and existing accounts
- Monitor monthly targeted performance
- Recommend relevant marketing opportunities
- Commend relevant sales incentives and tactical offers
- Analyse competitors and undertake market research
- Regular sales calls and visits to key accounts
- Affiliate with other Partners where necessary to increase awareness and revenue
- Organise and provide support on Road-shows, Clients’ lunches/dinners,
- Organise Familiarisation trips
- Create Media and PR opportunities
We are well Connected within the UK/European MICE & Leisure Market. Our experience and knowledge enables us to reach out to the key Buyers. Our Vision is to be the ambassador of your product/service through our commitment and dedication. We transform a Concept into reality and our passion is to be Creative to ensure we are on trend. We always find ways to improve and better our service by being Innovative to stand out from your competitors. Imagination is key to the success of our business. We are Inspired by making a positive difference by Thinking before we speak so that we engage with our Partners. We give and take Ideas and recommend when required. We are young and dynamic with a Mind full of ideas, inspiration, creativity, enthusiasm, all combined together providing the best to our Partners.